Commercial Excellence Lead

Major accountabilities:

• Devise customer centric strategy for the business to support the therapeutic areas.
• Drive initiatives to understand customer potential and motivations, including customer targeting and segmentation.
• Provide leadership on approaches to creating customer-specific content.
• Design and sequence omnichannel engagement steps to tailor customer experience journeys, fostering behavior changes.
• Lead initiatives for the optimal allocation of time and channels using Dynamic Resource Optimization (DRO), with dynamic tracking to enhance performance.
• Harmonize core KPIs and generate closed-loop insights on customer behaviors and activities to support marketing and sales teams.
• Provide leadership on omnichannel approaches in Ireland, collaborating with OCE Leads in other markets to share and adopt best practices.
• Lead capability-building initiatives for FF and marketing teams, including 6IB selling, Rep of the Future, and Leader of the Future programs.
• Define and track FF productivity KPIs in collaboration with TA Heads and BE&E Head.
• Manage the FF incentives process for Ireland.
• Oversee country-level performance visualisation through dashboards and monthly reporting.
• Support the business with launch excellence initiatives, ensuring readiness and alignment with strategic goals.
• Act as the Digital Governance Champion for Ireland, ensuring compliance and effective use of digital tools and platforms.
• Own the implementation, management, training, and support of business-critical processes and systems.
• Impact of resource allocation decisions - Timeline, quality and budget of projects - Efficient functionality of business systems - Accurate implementation of the incentive scheme and payment calculations - Implementation and delivery of launch and post launch measurements

Minimum Requirements:

• Strategic Thinking: Ability to design and implement customer-centric strategies.
• Leadership: Strong leadership skills to guide cross-functional teams and capability-building initiatives.
• Analytical Skills: Proficiency in analysing data and generating actionable insights.
• Communication: Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels.
• Technical Proficiency: Familiarity with omnichannel tools, resource optimization platforms, and performance dashboards.
• Project Management: Strong organisational skills to manage multiple initiatives simultaneously.
• Collaboration: Ability to liaise with global and local teams, sharing and adopting best practices
• People Management experience

Work Experience:

• Proven experience in a commercial excellence, sales, marketing, or related role within a pharmaceutical, healthcare, or similar industry.
• Demonstrated ability to lead cross-functional initiatives, devise and drive customer engagement strategies.
• Experience in omnichannel marketing and resource optimization.
• Strong track record of managing KPIs and performance metrics.
• Familiarity with digital tools and governance in a commercial context.
• People management experience

Skills:

• Analytical & Strategic Skills.
• Business Dashboards.
• Business Performance Management.
• Coaching.
• Commercial Excellence.
• Customer Engagement.
• Customer Experience.
• Customer Satisfaction.
• Data Analytics.
• Delegation.
• Finance.
• Internal Communications (Ic).
• Multitasking Skills.
• Product Rollout.
• Project Planning.
• Sales Operations.
• Salesforce CR

Languages :

• English.