Launch Excellence Strategy Manager

Major accountabilities:

• Identify Unmet Needs and Drive Strategy Development:
  • Deep dive in patient insights and connect the need of HCS stakeholders.
  • Drive while collaborate with x-functions to evaluation of new assets prioritization, leverage insights obtained from patient, scientific, clinical, product, regulatory and access perspective.
  • Develop a comprehensive long-term strategy to focus therapeutic areas, aligning it with the identified needs and opportunities.
• Collaborate with Internal and External Stakeholders:
  • Foster strong collaboration with internal x-functional teams to ensure the strategy incorporates diverse perspectives and expertise.
  • Form strategic partnerships with external stakeholders, including but not limited to healthcare providers, payers, and patient advocacy groups.
  • Leverage these collaborations to co-create initiatives and programs that have a positive long-term impact on patients' benefits.
• Act as a New-Launch Commercial Strategist and Architect:
  • Take a leading role in developing and implementing commercial strategies for new product launches.
  • Drive the creation of robust initiatives that align with the company's objectives and market trends.
  • Shape the business environment by identifying and capitalizing on opportunities to create something new from scratch.
• Ethics and Compliance:
  • Contribute proactively to build a credible image and positive reputation for Novartis
  • Work within any given legal framework, Novartis Ethics and Compliance policies

Key performance indicators:

• Time and quality of launch pipeline and launch readiness development:
  • In-depth insight aggregation
  • Commercial strategy effectiveness e.g. stakeholder awareness, sales forecasting, 5-yr P&L
  • Alignment across cross-function teams and resource optimization
• Successful Strategy Implementation:
  • Measure the effectiveness of the long-term strategy in terms of achieving identified needs and opportunities e.g., awareness trial usage (ATU), progress of must wins
  • Evaluate the level of collaboration and engagement with internal and external stakeholders.
  • Feedback from key stakeholders internally and externally
• 100% compliance

Minimum Requirements:
Work Experience:

• At least 5-year experience in leading pharmaceutical product strategy
• Experience with cross-disease new product launch and planning in the past 3 years, preferably in the field of Nephrology, Cardiology, Immunology and Oncology
• In-depth understanding of the Pharma market including key dynamics, competitors, country regulatory, and market access environments (reimbursement and private)
• Experience in healthcare system engagement (e.g. market access, government affairs)
• Strong data planning and analysis capability
• Experience in evidence generation strategy
• English fluency and capability of above county communication
• Strong customer engagement skills
• Influential leadership in matrix teams, strong in teamwork, communication and able build alignments
• High learning agility and curiosity for innovation and exploring new concepts

Skills:

• Agility.
• Analytical Thinking.
• Brand Awareness.
• Building Construction.
• Business Analytics.
• Cross-Functional Collaboration.
• Digital Marketing.
• Marketing Strategy.
• Media Campaigns.
• Project Management.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Marketing.

Languages :

• Mandarin
• English.