Résumé
About the Role
Key Responsibilities:
Devise and execute comprehensive email marketing strategies tailored to engage healthcare professionals effectively.
Utilize CRM tools and platforms to segment HCPs based on various criteria, ensuring targeted and personalized email campaigns.
Advise on copy & creative development of CRM channels, such as automated triggered messaging (not limited to email)
Implement data-driven approaches to analyze and interpret HCP behavior, optimizing email campaigns for improved engagement and conversion rates.
Oversee agency execution of campaigns to ensure excellence in delivery, performance & measurement.
Drive email acquisition through cross-functional collaboration (ex: media, events, etc.)
Conduct A/B testing and analyze key performance metrics to refine email campaigns continuously.
Report on campaign performance providing ad hoc post-mortems to improve and inform future email strategy decisions & implement improvements based on insights gained from data analysis to enhance overall email campaign performance.
Essential Requirements:
3+ years of digital experience with channels such as email and SMS.
Strong analytical thinking to interpret data, identify trends, and make informed decisions to optimize digital CRM campaigns.
Bilingual proficiency (English & French)
Strong verbal and written communication skills to convey complex digital strategies and insights to both technical and non-technical stakeholders.
Experience using Google Analytics & Salesforce Marketing Cloud
Desirable Requirements:
Basic understanding of HTML, CSS and/or AMPscript
GA4 & SFMC Certifications
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
